coma tab.jpg
tag samba 2.png
pen_topo.jpg
tennis3.jpg
masp.jpg
tag vw 2.png
tag arcade.png
amigo.png
cadeirinha2.jpg
neutrogena.jpg
topo.jpg
youtuber.png
trofeu2.jpg
Captura de Tela 2016-10-05 às 5.26.22 PM.png
quse numa tag.png
piano2.jpg
faca-3.jpg
dog2.jpg
ky.jpg
notinha2.jpg
CACHORRO-REVISTA.gif
commentunes2.jpg
frappe.jpg
topo.jpg
topo.jpg
radio2.gif
tv4.jpg
coma tab.jpg

Coma


Getty Images

SCROLL DOWN

Coma


Getty Images

Coma is an original three-episode miniseries created only with content from the Getty Images collection.

 The series tells the story of David, a sarcastic patient in a coma who is unable to communicate with anyone. He can’t even remember who he is, much less how he got there. All he has are the random images in his head, some real and some imagined.

The contente uses a popular format (streaming online series) to demonstrate the endless possibilities of the brand’s image bank. And also brings an immersive website, where users could explore the topic in depth.

a miniseries created ENTIRELY with SCENES from the Getty Images collection.

 

COMA - Episode 01

COMA - Episode 02

COMA - Episode 03

tag samba 2.png

The Unsilenced Samba


Antarctica Beer

The Unsilenced Samba


Antarctica Beer

We gave melody and voice to a censored song - almost 30 years after the composer's death.

The dictatorship in Brazil silenced more than 13 thousand songs. Among them, one of Brazil's main samba singers: Gonzaguinha.

Now, 30 years after the composer's death, we found one of his censored lyrics. So we gave it a melody and recreated the artist's voice.

 
pen_topo.jpg

Getty Images Pen Project


Getty Images

Getty Images Pen Project


Getty Images

The Getty Images Pen Project is a groundbreaking way of searching for images. All you have to do is to make a sketch on paper and, in seconds, you can get a Getty Images search based on the drawing, in your e-mail.

The Project was born of the combination of different sorts of hardware, software, and intelligence:

  THE REINVENTION                          OF IMAGE SEARCHING

 
 
icone1.jpg

A smartpen that instantly digitizes drawings done on paper, using an infrared camera.

An artificial intelligence,develop by SketchX Lab at Queen Mary University of London, that recognizes drawings done by hand.     Most of current image recognition tools can read photos but not sketches. 

Getty Images’ intelligent search algorithm, which combs a collection of millions of images to turn up the best photos that fit the search term.  

 

Testimonies:

 
penproject_port_4.gif
 
 
logo.gif
 
tennis3.jpg

Perfect break


 

KIT KAT

 

Perfect break


 

KIT KAT

 

masp.jpg

losers free pass


MASP

losers free pass


MASP

FREE ADMISSION TO THE MUSEUM FOR THE FANS WHOSE TEAMS WERE DECLASSIFIED IN       THE WORLD CUP

MASP art museum wanted to make some noise during the World in Brazil, but had no money for any kind of sponsorship.

So we created MASP Losers Free Pass: the fans whose teams were declassified in São Paulo Arena, we gave a week of free admission to the museum. After all, time was all they had left.

 
tag vw 2.png

TrueVW


Volkswagen

TrueVW


Volkswagen

tag arcade.png

Arcade Amarok


Volkswagen

Arcade Amarok


Volkswagen

For the first time, the pre-sale of a vehicle was made throw a game.

 Volkswagen wanted to draw consumers’ attention to the pre-sale of the new Amarok V6. And we found that 86% of the target audience were mature man played some kind of game.

That’s why we turned the pre-sale of the new Amarok into the classic claw-machine game, but we made it with the size of power of the new V6 engine.

...happened here, in real time. 

 You played via streaming. Everything you did here...

static1.squarespace.gif
static1.squarespace-1.gif
 

There were many prizes to be won. And one lucky player won another brand-new Amarok V6.

Screen S
Screen Shot 2018-07-03 at 20.46.21.png
Screen Shot 2018-07-03 at 20.46.14.png
amigo.png

RUFFLES Ami-GO


Elma Chips

RUFFLES Ami-GO


Elma Chips

imagens_pasta_amigo.jpg

THE GAME WHERE YOU BECAME THE PROTAGONIST, CONTROLLED BY YOUR FRIENDS.

For a teenager, there’s nothing worse than having to split off from their friends. And Ruffles wanted to position itself as the chip that brings the gang together. That's why we turned this year’s campaign into a mobile game that brings friends together again, even when they are forced to be apart from each other.

pecas.jpg
penproject_port_4.jpg

 

cadeirinha2.jpg

Toy Card


Tok&Stok

Toy Card


Tok&Stok

Tok&Stok. Easy to assemble furniture.

AN EASY TO ASSEMBLE BUSINESS CARD.

neutrogena.jpg

The Cover with makeup


Neutrogena

The Cover with makeup


Neutrogena

A fake cover on Caras magazine with makeup on it. Along with the magazine, every reader received a sample of the product.

topo.jpg

Na Lata


Antarctica Beer - AB InBev

Na Lata


Antarctica Beer - AB InBev

 

   What if you could take part in the season finale of your favorite show?

 

 THAT’S EXACTLY WHAT HAPPENED with the webseries:

 

Antarctica, Rio de Janeiro’s favorite beer, created the webseries “Na Lata.” It told the story of Vavá, a humble worker, who finds a lost fortune on a street in Rio.

After 4 episodes during which original sambas were composed - where people participated and interfered directly in the story - we finally found out who the money belonged to: a Carnival bloco band (blocos are Carnival bands playing on top of trucks on street parties). Which, out of gratitude, composed a song in Vavá’s honor.

The fifth and final episode was a real-life bloco, during Rio de Janeiro’s Carnival, playing the songs from the show. All broadcasted live on Facebook.  

Is there a happier end to a story, than you getting to party with the characters themselves?       

The webseries that was a unique blend of fiction and reality

 
 
 
 
youtuber.png

The Fictional Real Youtuber


Antarctica Beer - AB InBev

The Fictional Real Youtuber


Antarctica Beer - AB InBev

Marcelão, the character played Rafael Portugal, was already known by the public due to Antarctica’s webseries. And his success with the target audience gave rise to a new Youtube channel. 

With production in partnership with Porta dos Fundos (the world’s largest Youtube Channel) we released new videos every week, exploring how the slogan "Good things lead to good things" was part of the daily routine of Brazil’s clumsier waiter.

HOW WE TURNED A FICTIONAL CHARACTER INTO A REAL DIGITAL INFLUENCER ON YOUTUBE

 

trofeu2.jpg

Trophy to the people


Olympikus

Trophy to the people


Olympikus

Cruzeiro, a big Brazilian football team, played away from home in 2012. Far from its supporters, the squad ended the National League in the 9th position only. In 2013, the clube be come back home. With a legion of fans playing alongside them, Cruzeiro become champion once again.

How could the official sponsor repay fans for their part in this victory? By giving them the title's utmost symbol: the official trophy inside an air ball after the final match of the championship. All of it in front of 60,000 supporters in the stadium and millions more by television.

THE CROWD MADE CRUZEIRO WIN THE CHAMPIONSHIP. OLYMPIKUS MADE THE CROWD LIFT THE TROPHY.

 
 
Captura de Tela 2016-10-05 às 5.26.22 PM.png

Easiest way out


Easy Taxi

Easiest way out


Easy Taxi

quse numa tag.png

Not a big fan


Antarctica Beer - AB InBev

Not a big fan


Antarctica Beer - AB InBev

The web series tells the story of Mauro, an aspiring waiter who hates Antarctica and especially it’s slogan: "Good things lead to good things".

Followed by a clumsy and optimistic beer seller, Mauro rescues a stranger lost in Rio’s Carnival and throughout the plot, the hater learns that good things really do lead to good things.

A WEBSERIES WHERE THE MAIN CHARACTER WAS A HATER OF THE BRAND

Episode 01

Episode 02

Episode 03

 
piano2.jpg

Gran Piano


McDonald's

Gran Piano


McDonald's

faca-3.jpg

The Page 67.5


The Page 67.5


A SPECIAL FLYER WITH HALF THE DENSITY OF THE MAGAZINE’S PAGES.

 

The new Brinox line of knives is unique because it can make precise cuts. To promote this, a special flyer (with half the density of the magazine’s pages)  would make the Brinox knife cut the page in half, creating: The Page 67.5.

dog2.jpg

Dog Meat


Ampara Animal

Dog Meat


Ampara Animal

We launched a video on Youtube: an excerpt of a Chinese documentary, with Portuguese subtitles, proposing a “better” fate for the millions of abandoned dogs in Brazil: to become food. At the end, viewers would be taken to the same video with the correct subtitles: a Chinese documentary proposing a better fate for the millions of abandoned dogs in Brazil: adoption

A REVOLTING VIDEO, WITH THE WRONG SUBTITLES, MAKING PEOPLE THINK ABOUT THE REALITY OF ABANDONED DOGS IN BRAZIL.

ky.jpg

Love Machines


K.Y.

Love Machines


K.Y.

notinha2.jpg

Sprinter Receipt


Mercedes-Benz

Sprinter Receipt


Mercedes-Benz

A RECEIPT THAT CALCULATED   THE SIZE OF THE PURCHASE AND SHOWED HOW MUCH SPACE WOULD STILL BE LEFT IN A MERCEDES-BENZ SPRINTER.

We went to Pro Telhanorte - one of the country’s largest home improvement retailers for professionals in the business, with 1.6 million visitors a month - and catalogued the volume of the products. The software calculatedthe sizes of the items purchased and a personalized message appeared on each receipt. This happened just before the consumer started loading the trunk.

CACHORRO-REVISTA.gif

Headlines


Headlines


Translation: "One out of two: either you've drunk Guaraná today or you've kissed someone, who's kissed someone, who's kissed someone, who's drunk Guraraná today."

Translation: ne day the shoe woke up and said: "mom, dad, I'm a ballerina slipper".

Translation: Some day, the sock was needy and the shoe had a friend shoulder and a bottle of tequila.That's what happened.

Translation: Just so you understand the importance of the Abs. Imagine you are riding on a road, at dusk, at a speed of approximately HORSE!

Honda CBR 600F. Now with ABS standard.

commentunes2.jpg

Comentunes


McDonald's

Comentunes


McDonald's

HUNDREDS OF COMMENTS.

a single post.

WHAT WOULD YOU DO?

well... WE DID THIS:

From the comments of the post we created an online spot. Form the comments of the online spot we created another online spot. And it happened everyday during 1 month. 30 days, 30 spots.

frappe.jpg

Feel the beat of the frappe


McDonald's

Feel the beat of the frappe


McDonald's

topo.jpg

Letter to Brian Johnson


Kiss FM

Letter to Brian Johnson


Kiss FM

AN AD THAT BECAME A LETTER TO CHEER UP A ROCK STAR EXILED FROM THE STAGE.

AC/DC’s lead singer, Brian Johnson, was about to go deaf and had to abandon the stages. He called it “the darkest day in his career.”

 

Kiss FMthe number 1 rock station in Brazil - wanted to lift his spirits. That's why we created:

More than 20.000 letters were written. And even               Brazilian rock stars joined the movement:

 
topo.jpg

Peace Popper


C&A

Peace Popper


C&A

Social network fights took on proportions like never before in Brazil. Criticism about the president’s impeachment, the war between taxi drivers versus Uber, and even C&A’s campaign was caught in the crossfire for defending genderless clothing.

These are real comments (unfortunately):

FIGHTS ON SOCIAL NETWORKS THAT WERE TURNED INTO A PRODUCT FOR CELEBRATION.

static1.squarespace.jpg

With a year like that, there wasn’t much to be celebrated on New Year’s Eve. Or so they thought. That is why C&A - Brazil’s largest retail store,         printed the tensest discussions on the internet.  

    Chopped them all.                              And turn it into a new product

Tatá Werneck (Brazilian famous actress) Instagran video

Thousands of customers received the product and even celebrities joined the movement.

The Peace Popper became   a symbol for a new year with less fight and more celebration. 

 
radio2.gif

Rádio


Rádio


tv4.jpg

TV


Vivo, Neutrogena e C&A

TV


Vivo, Neutrogena e C&A